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NORBEC Small Business Online Accelerator Program (SBOA)
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Overall the use of the internet by Northern Rivers micro and small businesses is significantly below the national average.
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The Northern Rivers Business Enterprise Centre in March 2010 announced the launch of the NORBEC Small Business Online Accelerator Program (SBO).
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This program is a unique opportunity for local Northern Rivers owners to grow their business through acquiring digital business and marketing skills at a very nominal cost.
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The objective of the small business online program is to assist these businesses, including home based and tourism operators, to significantly enhance their web presence, increase their website usage, and engage in e-business capabilities. This in turn will improve their market opportunity take up, and help to reduce their costs and thus improve productivity.
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The SBOA Program is being delivered by NORBEC throughout the Northern Rivers, and comenced with the e-Action Accelerator Plan Workshop in the Tweed Valley on Tuesday March 30th and Ballina on March 31st. These locations are followed by Grafton (April 20th), Yamba (April 21st) and Lismore (April 22nd)
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This practical hands-on e-Action workshop will:
- Identified and confirmed your business internet priorities
- Provided access to simple, relevant action learning workshops
- Solved the dilemma – Website/Social Media or both
- Identified Online Shopping store opportunities
- Identified e-Commerce, e-Banking, e-Purchasing − are they for you?
- Identified Your Internet Market Opportunities
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Our presenter Linda Hailey was one of Australia’s leading experts on small business marketing and strategic planning and is a dynamic presenter. Many local business owners will recognise Linda as a presenter on Kochie’s Business Builders which airs at 10am Sundays on Channel 7. Linda was invited to become one of three “small business experts” invited on to the DELL Computers small business website.
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The project is an Australian Government initiative under the Small Business Online Program and will be delivered by NORBEC throughout the region over the next 12 months. We are very grateful that AusIndustry has made funding available to us to deliver the program.
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NORBEC’s SBO Accelerator Program consists of two primary phases with a selection of options available within each phase.
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Phase 1. E-Action Plan Workshop
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The “ How Can I Grow Through Digital Business & Marketing Program” offered a practical presentation that allowed business owners to prepare their own E-Action Plan and to qualify this with a NORBEC advisor subsequent to the workshop completed.
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Phase 2. Internet Skills Modules
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Following the e-Action Plan Workshop, Northern Rivers business owners selected from three core internet skills modules (2 X 3Hr Sessions) delivered through North Coast TAFE in all major centres. The nominated modules are:
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Module 1: How to Upgrade your Website, Use Social Media and Create More Sales - Completed
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Module 2: Search Engine Opitmisation - Completed
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Module 3: Establishing & Maintaining a Content Management System
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Each module is subsidised through the SBOA program, together with an appropriate client contribution.
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NORBEC will also offer downstream opportunities including a workshop on communication synchronisation.
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Business owners should also note that an integral part of the program is the provision of specialist IT and business advisory services delivered through NORBEC to individual businesses and network group participants.
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To register or make further enquiries, email Melissa Mac Court at lismore@norbec.com.au, or phone 02 6622 1933.
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This is an Australian Government funded initiative under the Small Business Online program
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Northern Rivers Business Advisory Services
Schedule of Training & Awareness Programs
1 July 2010 to 30 June 2011 (Current at 25.07.2010)
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Small Business Online (SBO) e-Action Plan Workshop
(How to make the most out of the internet)
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Tweed/Kingscliff
Ballina/Byron
Lismore
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Small Business Online (SBO) e-Action Plan Workshop
(How to make the most out of the internet)
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Roadshow - How To Showcase & Sell Through Your Business Presentation (5 locations)
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Tweed, Ballina, Lismore, Casino Clarence
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T – 27.4
B-28.4 L-29.4
Ca-4.5 Graf-5.5
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Get Your Price & Margins Right - Home Based Businesses (TO BE CONFIRMED)
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L – 5.10
T – 5.10
Graf – 5.10
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Module 1 – SBO: How to Upgrade Your Website, Use Social Media and Increase Sales
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Tweed, Ballina, Lismore, Grafton, Yamba TAFE Colleges
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AusIndustry
TAFE Specialist
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Module 2 – SBO: Setting Up Your On-Line Store (simple[le (e-Bay) to complex (online catalogue)
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Tweed, Ballina, Lismore, Grafton, Yamba TAFE Colleges
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AusIndustry
TAFE Specialist
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Module 3 – SBO: Establishing & maintaining a content management system (including e-commerce, banking, e-marketing, payments and other elements
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Tweed, Ballina, Lismore, Grafton, Yamba TAFE Colleges
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AusIndustry
TAFE Specialist
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Notes:
1). To register or seek further details please contact the “Bookings” contact person. Otherwise to register interest in attending any of these seminars and workshops, please email: info@norbec.com.au quoting the title, location and month. We will contact you with further details.
2). The Schedule is current as at the stated date.
3). Additional seminars and workshops will be added as they develop
4). Whilst all endeavours are made to fill seminar/workshop numbers, Scheduled seminars and workshops may be cancelled from time to time owing to very low response rates, or for circumstances beyond NoRBEC’s control.
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